Marketing outline of a selected organisation Assignment

Marketing outline of a selected organisation - Assignment Example Marketing strategy takes into consideration a thorough analysis of external and internal environments. Marketing mix modelling is a key factor during scanning of internal environment. This aspect even includes analysis of strategic constraints and its overall performance. The external environmental factors mainly comprises of target market analysis, customer analysis, competitor analysis along with evaluation of external environmental factors such as political, economic, legal, social and technological. Marketing strategies designed by an organization usually differs from another organization. These strategies are highly dependent on particular business scenario. Real life marketing needs to focus on external environmental conditions, market opportunity, uncertainties, and optimum utilization of available resources. In this study wide array of marketing concepts shall be applied on a UK based organization called Tesco. Tesco is a renowned multinational general merchandise and grocery retailer based in United Kingdom. The company has its retail stores located across 12 countries and is regarded as UK’s grocery market leader. Across the globe Tesco is considered to be second largest retailer in terms of revenue margins. The organization was founded in 1919 and since then it has implemented best marketing strategies. There are widespread aspects which are followed while designing its marketing strategy. Firstly different products or services of Tesco possesses specific target market segment. Their overall positioning strategy states that the firm is focused towards offering quality products at reasonable price. This marketing concept has enabled the company to remain competitive in the market place. In recent scenario the company has diversified into many areas like books, petrol, furniture, clothing, toys, electronics, financial services, internet, telecom, etc. This kind of diversification has supported the company to acquire greater percentage of

Management Information Systems IP One Essay Example | Topics and Well Written Essays - 1000 words

Management Information Systems IP One - Essay Example It enhances transparency, reliable and also ensures lower energy consumption. To manage information flow in smart grids, technology is required. There is need to establish network and switches for power management, sensor and monitoring gadgets to follow energy usage and supply trends. The grids should also require systems to supply consumers and suppliers of energy with usage data, communication systems to transmit data along the whole energy supply system as well as systems to run programmable devices when energy is cheaper. The most probable challenge that could hamper the development of smart grids is opposition by consumer advocates. Consumer advocates are out to stop smart grids if it increases energy cost for consumers who are unwilling or unable to pay to use Web portals. Their argument is that smart grids interfere with consumers’ right to use devices without revealing facts about their usage to others. The implementation of smart grids will ensure sustainability of e nergy supply through facilitation of uses of renewable energy sources (Friedrichs, 2011). I would want my house or community to be fitted with smart grids for many reasons. It is believed that smart grids enable smart decision-making on energy consumption. It reduces energy cost and pollution. Smart grids can also detect sources of power outages faster and precisely at individual house level, which will enable utilities to respond swiftly and efficiently to problems. It will allow households to generate their own power. CASE STUDY 2: Collaboration and Innovation at Procter & Gamble Procter & Gamble’s business strategy is to develop new brands and maintain brand recognition with distinct business innovation. Collaboration and innovation facilitate development of new ideas, which is crucial for product development and improvement of existing products to meet emerging market needs. Because the company’s business centers on brand creation and administration, it is crucial for the company to establish collaboration between researchers, marketers and administrators. Procter & Gamble focuses on consumer goods, which demand extensive research for better innovative approaches to develop new ideas. For a giant corporation like Procter & Gamble, identifying effective collaboration approaches is often an intimidating task. For this reason, the company has established information systems that promote effective collaboration and innovation to facilitate product development ideas. The collaboration technologies that the company is using include: e-mail: this is a presumable tool for communication that enables the sender to control information flow. Many people are accustomed to e-mails. Blogs: this collaboration method is open and permits any interested party to access its contents. It also enables interested users to comments on the blog contents. SharePoint: it enables to share bookmarks and tag content with descriptive phrases that feature in successive sear ches and enhance social networks of coworkers to enable them locate and share information effectively. InnovationNet: contain numerous search related documents (5 million) in digital format accessible through a browser gateway.